Since its inception in 2006, Signatures Advertising Pvt Ltd evolved from being a small outdoor hoarding vendor to an integrated player across outdoor media services in the city of joy Kolkata and surroundings.
Our motto “Growth is Life” aptly captures the ever-evolving spirit of the organisation. The journey which began with a small step, blossomed into diverse ventures. Since then, and seventeen years later, we have gone from a two-people company to a 100 plus strong organisation. We exist for our people. We exist to create progressive spaces.
We exist to make the world see the power of together is Progress. We put the team ahead of our personal success and commit to building its capability. We trust each other to deliver on our respective obligations.
We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace. Acting and taking decisions in a manner that is fair and honest.
Following the highest standards of professionalism and being recognised for doing so. On the foundation of Integrity, doing all that is needed to deliver value to all stakeholders. At Signature, we expect more from ourselves, than what anyone else expects from us. This way, we are creating a rewarding and delightful experience every day for our customers.
Upholding our reputation is paramount as we are judged by how we act. We are committed to be truthful in all our actions. We strive to be honest and forthright with one another and with all our stakeholders.
A customer first design approach makes our developments functional, efficient and fulfilling. Responding to customers with a sense of urgency. Continuously striving to finish before deadlines and choosing the best rhythm to optimise organisational efficiencies.
Thinking and working together across functional groups, hierarchies, businesses and geographies. Leveraging diverse competencies and perspectives to garner the benefits of synergy while promoting organisational unity through sharing and collaborative efforts. We respect the world in which we operate.
It begins with compliance with laws and regulations. We hold ourselves to the highest ethical standards and behave in ways that earn the trust of others. Our Director, Shri Barun Kumar Ghosh, a convergence of strength, compassion and hard work, leading the organisation to its distinguished position today.
To be a dominant institution and progress with all our stakeholders. When people move up their experience ladder, the human race moves forward. We believe that real progress happens when everyone wins, when people work together towards a higher goal. We believe the success and reputation of the company is paramount.
Having an ownership mind-set is fundamental to our existence. It creates a sense of inspiration and purpose. It enables accountability and accomplishment. We are committed to excellence, in spirit and action.
An energetic, intuitive zeal that arises from emotional engagement with the organisation that makes work joyful and inspires each one to give his or her best. A voluntary, spontaneous and relentless pursuit of goals and objectives with the highest level of energy and enthusiasm.
When we began our journey in 2006, Signatures Advertising was just a small outdoor hoarding vendor with a big dream—to make brands visible and voices heard across the streets of Kolkata. Today, as I look back at our transformation into a fully integrated outdoor media company, I’m filled with gratitude and pride for how far we’ve come—guided by purpose, powered by people, and driven by passion.
“Growth is Life”—this simple belief has always defined who we are. It’s not just about business expansion or client portfolios. For us, growth means constantly evolving, embracing innovation, and delivering value to everyone we touch—our clients, team members, partners, and the community.
At Signatures, we don’t just install billboards—we craft stories in the skyline. We see every structure, every installation, as an opportunity to build connections, create impact, and drive brand narratives where they matter most—on the streets, in the hearts of people.
We’ve always stood by values of trust, integrity, and collaboration. Whether it's a kiosk in a quiet neighborhood or a large-format campaign lighting up the city, we approach every project with the same commitment to quality, creativity, and timeliness.
As we step into the future, we remain committed to sustainable growth, ethical practices, and being a people-first organization. With a dynamic team by our side, strong roots in Kolkata, and an eye toward newer possibilities, the journey has only just begun.
Thank you for believing in Signatures. Let’s continue to grow—together.
Shri Barun Kumar Ghosh
Founder & Director
Signatures Advertising Pvt. Ltd.
Large format outdoor advertising boards.
Overhead structures for road advertising.
Tall single-pole ad displays for highways.
Two-tiered hoardings for more impact.
Street-level small structure advertising.
Directional or promotional business signs.
Ads placed near or on signal poles.
Moving van with mounted advertisement.
Glowing signage for night-time impact.
On-ground branding and visibility support.
Identity creation across all touchpoints.
Live interaction campaigns for engagement.
Visual and content creation for ads.
Strategic promotion to target audiences.